Privacy Policy
This Privacy Policy outlines how Alpu Infotech Pvt Ltd ("Alpu Digital", "we", "us", or "our") collects, protects, processes, and respects your personal and business data across our website and client engagements.
1. Overview & Scope
Alpu Infotech Pvt Ltd operates alpuin.local and associated digital growth services. We respect individual privacy and are committed to safeguarding personal information collected via our website, interactive scoping tools, client portals, and marketing consultation funnels.
This policy governs all prospective clients, website visitors, newsletter subscribers, and active business partners engaging with our services across the United Kingdom, United States, Europe, UAE, and India.
2. Information We Collect
We collect information you explicitly provide and data automatically gathered through modern digital telemetry:
- Contact & Consultation Inquiries: Full name, professional email address, corporate telephone number, company name, monthly marketing budget, and project requirements submitted via our consultation forms.
- Client Account & Project Data: Brand guidelines, CMS logins, Google Analytics / Google Ads credentials, Meta Business Manager IDs, and billing information shared during active service retainers.
- Automated Telemetry: IP address, browser user-agent, operating system, referral source, pages viewed, time on page, and heat-map interaction points.
3. How We Use Your Data
We process collected data exclusively for authentic, transparent business purposes:
Service Delivery
Executing SEO strategies, media buying funnels, custom web engineering, and client reporting.
Discovery & Scoping
Scheduling 90-minute strategic consultations, preparing audit roadmaps, and providing proposals.
Security & Compliance
Preventing fraudulent inquiries, validating authorized access, and maintaining enterprise audit trails.
4. Legal Bases for Processing (GDPR & DPDP Act)
For visitors and partners residing in the European Economic Area (EEA), United Kingdom, and India, our processing of personal data relies on clear legal standards:
- Contractual Necessity: To draft and execute services under our Client Retainer Agreement.
- Explicit Consent: Provided when you opt-in to marketing communications or grant cookie permissions.
- Legitimate Interests: To enhance platform functionality, debug technical bottlenecks, and safeguard our infrastructure against cyber threats.
7. Data Security & Storage Standards
We enforce strict enterprise data protection policies:
- TLS 1.3 encryption across all website data transmission.
- AES-256 encryption for database backups and sensitive client repository keys.
- Role-Based Access Control (RBAC) and mandatory multi-factor authentication (MFA) for all agency staff.
- Automated data purging for inactive inquiries after 24 months unless retention is required by taxation laws.
8. Your Privacy Rights
Depending on your jurisdiction (including UK GDPR, EU GDPR, and India DPDP Act), you maintain enforceable rights regarding your information:
9. Contact Our Data Protection Officer (DPO)
For privacy inquiries, rights enforcement requests, or compliance verifications, please reach out directly to our dedicated Data Protection Officer:
