Terms of Service

1. Acceptance of Terms

By accessing alpuin.local, signing an Alpu Master Services Agreement (MSA), executing a Statement of Work (SOW), or paying an invoice for digital growth services, you agree to be bound by these Terms of Service.

If you are entering into this agreement on behalf of a company or legal entity, you represent and warrant that you possess the necessary organizational authority to bind that entity.

2. Scope of Services & Retainers

Alpu Infotech Pvt Ltd provides specialized digital marketing, media buying, technical search engine optimization, web architecture, and brand strategy services across 8 core disciplines:

Exact deliverables, monthly sprint allocations, KPIs, and milestones are explicitly defined in each client's individual Statement of Work.

3. Client Responsibilities & Asset Approvals

Timely campaign execution relies on active client partnership. Clients agree to:

• Provide access to advertising accounts, domain DNS, analytics suites, and staging environments within 5 business days of onboarding.
• Review and approve creative concepts, ad copy, and development milestones within 3 business days of submission to prevent campaign timeline delays.
• Ensure all supplied media, logos, brand photography, and claims do not infringe third-party copyrights, trademarks, or advertising regulations.

4. Fees, Billing Schedules & Invoicing

Services are invoiced based on agreed package retainers or milestone schedules:

• Monthly Retainers: Invoiced on the 1st of each billing month and payable Net-7 days. Work pauses if an invoice remains delinquent past 14 days.
• Fixed-Scope Projects (Web / Branding): Typically structured as 50% mobilization deposit upon signing, 25% upon design approval, and 25% prior to production launch.
• Taxes: All listed fees are exclusive of applicable local taxes (GST / VAT) which are itemized on official tax invoices.

5. Direct Ad Spend Policy (Google, Meta & TikTok)

Advertising media spend is paid directly by the client to the respective advertising platforms.

Clients must attach their own corporate payment methods (credit card or credit line) inside Google Ads, Meta Business Manager, LinkedIn Ads, or TikTok Ads. Alpu Infotech management fees cover strategy, campaign architecture, A/B testing, and optimization only, and do not include third-party media costs.

6. Intellectual Property & Deliverables Ownership

Upon receipt of full and final payment for the applicable Statement of Work:

• Client Deliverables: The client receives 100% ownership of final custom website code, approved brand identity vector files, written blog posts, and ad creative masters.
• Agency Pre-Existing IP: Alpu retains ownership of proprietary internal frameworks, analytical spreadsheets, boilerplates, and custom scripts utilized during execution.
• Portfolio Rights: Unless protected under an explicit Non-Disclosure Agreement (NDA), Alpu reserves the right to showcase project screenshots and verified performance metrics in our agency portfolio and case studies.

7. Professional Standard of Care & Algorithm Disclaimers

We deliver all services with industry-leading commercial skill, expertise, and best practices. However, digital marketing inherently relies on autonomous third-party algorithms:

8. Limitation of Liability

To the maximum extent permitted by applicable law, in no event shall Alpu Infotech Pvt Ltd, its directors, employees, or contractors be liable for indirect, incidental, punitive, or consequential damages (including loss of business profits, lost revenue, or operational interruption).

Our aggregate liability arising out of or related to any project engagement shall not exceed the total fees paid by the client to Alpu under the specific Statement of Work during the three (3) months immediately preceding the claim.

9. Term, Termination & Notice

Either party may terminate an ongoing monthly retainer by providing thirty (30) days prior written notice via official registered email. During the 30-day transition period, services continue, deliverables are completed, and final accounts are settled cleanly with zero operational friction.

10. Governing Law & Dispute Resolution

These terms and any related disputes shall be governed by and construed in accordance with the laws of India. Any controversy or claim arising out of this agreement that cannot be resolved through executive negotiation shall be referred to binding arbitration conducted in accordance with the Arbitration and Conciliation Act.